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Why are jar and bottle lids sometimes so darned hard to get open? Brandon Bach is on a mission to make jars easier to open, especially for the elderly and disable.
He’s the CEO of Consumer Convenience Technologies, a company founded by his father and a friend of his father’s, and they have developed and are marketing the EEASY Lid which makes opening jars much easier. Brandon says it’s the first real innovation in jar lids in over 75 years.
Not only does the EEASY Lid make jars of all kids much easier to open, it’s made from aluminum — not steel — and so is lighter and easily recyclable, and will help many elderly and people with disabilities who struggle to open certain food & beverage containers.
So why isn’t the food & beverage industry pounding down the door to get the EEASY Lid on their containers? It turns out there are several reasons. First, the food & beverage industry is complicated because there are several players in the production and supply chain, and the decision-maker differs, depending on the product. Second, it’s hard for the industry to change — the food & beverage industry is hardly the only market segment highly resistant to change, something many entrepreneurs struggle with.
Brandon shares how the company has successfully worked through numerous challenges in design, manufacturing, and sales & marketing, and offers some advice to other entrepreneurs.
Click on the arrow to listen, and be on the lookout for an EEASY Lid on items in stores near you!
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