The Partnering Continuum and Globalocity today announce an exclusive relationship, with the eventual goal of merging the two companies.
Globalocity now offers the Partnering Intelligence framework to its clients. The framework was created by Stephen Dent, Founder of the Partnering Continuum. Dent will join the Globalocity team and play an integral role throughout the transition.
Organizations depend more than ever on effective partnering to extend their reach in the marketplace. 85% of companies use strategic partnering, and nearly half are looking to grow through new alliances this year alone. Partner/channel capable organizations shorten their sales cycle by 5.5 times over those that do not.
Yet up to 80% of partner alliances fail to meet financial and business objectives. Without adequate partnering skills, companies are unlikely to be positioned to fully take advantage of their strategic alliances.
“With good partnering skills, companies will see better results from their sales channels and other strategic partners, giving them a competitive advantage,” according to Doris Nagel, CEO of Globalocity.
“Globalocity’s principals are passionate about better partnering. I am convinced the Partnering Intelligence framework will be in great hands with them,” says Dent.
Dent is a pioneer in the field of partnering skills development. The author of three books on the subject, Dent and his team at the Partnering Continuum have helped companies use Partnering Intelligence over the past 25 years to create more profitable alliances.
Globalocity is a channel and product management consulting firm helping companies improve their sales growth and profitability. Globalocity’s principals have taught channel and product management skills to more than 100,000 professionals. Together, the two organizations bring a unique and powerful offering to help companies take full advantage of their channels and strategic alliances.
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