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We were delighted to have Sophie Lechner as our podcast guest on Globalocity Radio, joining us from New York City. 
Sophie grew up in Pakistan, studied in Paris for several years, and then moved to the United States. She’s experienced first-hand the many challenges of moving across cultures. She’s also had deep experience in the business world, spending 25 years in the corporate world with positions at British Petroleum in France, Bayer. She also pioneered the position of Alliance Manager there, so she also knows a few things about finding and managing good partners.
She now heads up Global Commerce Education, helping non-U.S. companies get established and thrive in the U.S. market.
We spoke with Sophie about the importance of finding great partners to help foreign companies successfully navigate the United States, admittedly a huge market, but one that is very challenging and often bewildering to non-natives.
Some of the things you’ll learn from our podcast:
- Why the U.S. can be absolutely bewildering to non-natives
- Why it’s so critical to have great partners if you want to be successful in the U.S.
- How Global Commerce Education helps non-U.S. find partners who are good fits for their clients
- And much, much more!
Click on the embedded player to listen, or click here for a transcription.
Thanks for listening, and thanks to Sophie & Global Commerce Education for being our guest.
We hope you enjoyed this podcast, and found it useful and interesting.
You can be sure not to miss our next podcast by subscribing to our regular podcasts via iTunes
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