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We were delighted to have Ralph Vetsch as our recent podcast guest on Globalocity Radio, joining us from Boston. 
Ralph is a 5-time VP of Sales. He has worked in a variety of industries, geographies and product types, with direct and the five main indirect sales channels: Distributor, Rep, Services company, OEM, and Influencer). Through his extensive experience in working with and even being a channel partner, he recognizes first-hand the challenges when a company is not channel ready.
He now heads up 10th Opus, which helps startups realize their full revenue potential. He’s also working on a book entitled “Faster Revenue Through Channels,” due out in 2018.
We spoke with Ralph about the importance of being channel ready, and the steps needed to get there.
Some of the things you’ll learn from our podcast:
- What it means to be channel ready
- Why channel readiness is so essential to help businesses scale and grow properly
- Why companies often think that a few sales means they are channel ready
- What happens when a company is not channel ready
- And much, much more!
Click on the embedded player to listen, or click here for a transcription.
Thanks for listening, and thanks to Ralph for being our guest.
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