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A truly compelling partner value proposition looks at your partner program and offering from your partner's perspective. They will weigh the pros and cons of working with you and decide fairly quickly not only IF they will work with you, but how much time and effort to put into working with you. Our infographic, adapted from Mohanbir Sawhney's model, illustrates the typical pros and cons partners will consider. Our clients always find this exercise valuable in creating a truly compelling partner value proposition.