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Channel management, and product management. Two very separate disciplines. TOO separate, in our opinion.
Channel managers toil away, managing distributors, wholesalers, and manufacturers’ reps. They have to try to make the existing products work for all of them. And product managers mostly focus on direct customers.
Armed with a better understanding of the value each brings and a closer partnership between the two functions, several of our clients have seen truly amazing results, and we’d like to share some of that learning with you. In this webinar, presented by Globalocity principals Mike Hunter and Doris Nagel, you’ll learn:
- Why product management knowledge is essential for today’s channel managers
- How product managers can benefit from an understanding of channel management basics
- How it cost companies real money when the two don’t fully collaborate
- How better collaboration can improve the customer experience
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