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Your need your distributors, dealers, VARs, OEMs, and other indirect channel partners to stay focused on your products and services. Onboarding is the foundation for getting and keeping your partner engaged with your company, and is an essential step to consistently getting great results from your indirect sales channels.
Want Your Distributors to Stay Focused on You? |
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If you have distributors and other indirect channel partners that seem eager at first, but then start to lose interest, don’t miss our next webinar!
You’ll learn why effective onboarding is absolutely the foundation for getting and keeping your partners engaged. |
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marketing and selling
6 Darned Good Reasons to Invest in Onboarding
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| One of the most common issues suppliers have with their distributors and other indirect sales channel partners? Trying to keep their partners’ attention focused on marketing and selling their offerings.
Getting the attention — at least initially — seems easy. But then, the partner’s interest seems to wander. Promised new product launch dates slip, sales targets are missed, new partner headcount never materialize, and other promises fall by the wayside. A key part of the solution? A carefully-constructed onboarding process. Onboarding is the structured process of engaging your distributors, establishing expectations, and providing them with a carefully scripted blueprint for sustained success. How does onboarding help?
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Check Out Our New Onboarding Infographic! |
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| Our partner onboarding structure is summarized in this handy new infographic. | |
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