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Your partner value proposition tells another company why they should partner with you. The best partners — the ones you want to work with — have options, including sticking with the status quo. You need a compelling story to make sure they are clear on what you’re offering them, and to respond to your outreach. Otherwise, they will hit the “ignore” or “delete” button.
Globalocity & Partnering Continuum Enter Exclusive Partnership |
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Globalocity now offers a validated framework to help companies partner more effectively. We now have the exclusive rights to Partnering Intelligence, a structured set of assessments, exercises, and mentoring to help any organization get more out of their partnerships.
Partnering Intelligence was created by The Partnering Continuum and Stephen Dent, Founder of the Partnering Continuum. Dent will join the Globalocity team and play an integral role as the two companies transition to formally merge together. Organizations depend more than ever on effective partnering to extend their reach in the marketplace. |
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Why Your Partner Value Proposition is NOT Your Customer’s |
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Pretty much everyone agrees that your customer value proposition is the cornerstone of your marketing efforts. It’s why your customers should buy your product or service – the benefits of doing so, or what you’ll lose out on if you don’t buy.
To enter into and maximize partnerships, you likewise need a partner value proposition. Why should they partner with YOU? |
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