Optimized Portfolio and Built Distribution Network

A top 50 distribution and logistics leader in the U.S. was invited to bid on a significant opportunity in Canada. The company for some time has wanted to expand into Canada., and felt bidding on this opportunity might be just the right opportunity to do this.  They wanted an assessment of the likely startup costs for a base of operations in Canada in order to prepare a competitive bid.

Findings

• We worked with the senior management team to evaluate the opportunity, compare competitors, investigate regulatory requirements, assess channel entry options, and model costs.

Solutions

• Established a global distributor network and introduced Women’s Health portfolio
• Made recommendations to create branding for monitoring devices and improve cost position
• Identified distributors and launched respiratory line in five countries

Results

• Sales for women's health products grew by 20% over a period of 12 months after launch
• Sales for respiratory products grew by 65% in year 1
• Completed a pricing analysis for monitoring devices across 10 countries