Protecting Your Intellectual Property with Eric Freibrun

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The Savvy Entrepreneur Radio Show recently was joined by live in the studios of WLCB Lakes Radio 101.5 FM by Eric Freibrun, who manages Freibrun Law.  Eric counsels startups and other technology businesses on how to protect their intellectual property.

Eric joined us to talk about the four categories of intellectual property:  patents, trademarks, copyrights, and trade secrets.  He emphasized that almost all businesses have intellectual property that has value and should be protected.  He also shares how failing to properly identify and protect intellectual property is directly connected to a business’ value.

The show was originally broadcast live, but you can still listen to it here by clicking on the embedded player.

Thanks for listening, and thanks to Eric for being our guest on the show!

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