Successful international expansion requires careful thought and planning. One key decision is how to enter a market. This infographic is […]
Infographic: Teeter Totter Model of Partner Value Propositions
A truly compelling partner value proposition looks at your partner program and offering from your partner’s perspective. They will weigh […]
To Have Better Partners, BE a Better Partner
Access This Free On-Demand Webinar Now! In today’s business environment, partnering is essential. Some 83% of organizations rely on partners, […]
Value Propositions Without Proof are Poopy Value Propositions
One of my former colleagues refused to use swear words. But he liberally labelled things as “poopy” if they didn’t […]
Partner Value Proposition Worksheet
To recruit better distributors and get and keep them focused on you and your products, you need a great partner value proposition. […]
Onboarding: The Foundation for Getting and Keeping Your Distributors/Channel Partners Focused on Your Offerings
You can choose the right partner, but still get poor results if you don’t get the onboarding process right. Watch […]
Webinar: How to Craft an Irresistible Partner Value Proposition
Access This Free On-Demand Webinar Now! Your distributors & other indirect sales partners are not your end-customers. So your partner […]
May 2017 Newsletter
Call for a free consult! +1 847 984 2816 Your partner value proposition tells another company why they should partner with […]
4 Key Reasons You Need a Partner Value Proposition
You want to work with great distributors and other partners to extend your market reach. Like you, they are also […]
Your Partner Value Proposition is NOT Your Customer Value Proposition
Pretty much everyone agrees that your customer value proposition is the cornerstone of your marketing efforts. It’s why your customers […]