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Rieke Office Interiors, owned & managed by Melissa Kehl, is no startup business. It’s been in business for 27 years. But Melissa explains why small businesses today need to think and act like startups, and why you need plenty of entrepreneurial skills to meet customer needs, keep ahead of the competition, and stay in business.
She explains to The Savvy Entrepreneur some of those entrepreneurial skills. She stressed the need to delegate early on, even when cash is tight, and offers some creative ways to do that. Doing that, she says, allows you to work ON your business, not necessarily IN it. She also articulates why it’s so important to take time to step back from the urgent, day-to-day crises, and always stay focused on the strategic.
Both startups and established small businesses today also need leaders who are willing and able to take big risks, she says. If you’re not comfortable with that, you’re probably in the wrong spot.
The interview is full of candid, no-nonsense advice from a CEO that has regularly pivoted her company in a market space full of competition and highly susceptible to economic downtowns. And yet, under Melissa’s guidance, the company continues to grow. Her advice is relevant to both startups and small businesses.
Click on the arrow to listen, or go here to read a transcript of the interview.
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